BKT Stories France: The Story of SARL James
In the latest episode of BKT Stories, we traveled to the beautiful regions of Manche, France, to learn about the history and operations of SARL James, an agricultural business that is a shining example of passion, innovation, and generational expertise. This visit provided an insightful look into a company that has prospered over decades of hard work and development.
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SARL James is committed to combining traditional knowledge with modern technology. Julien, along with the generations before him, ensures the company remains at the forefront of agricultural innovation while maintaining the family values that have guided them for years. Julien James reflected on the parallels between BKT Tires and Sarl James, commenting that “BKT is like us: a family business that knows how to listen to the customer's needs and grow with you. When I started working with them, they had no IF tires and that was limiting, but we discussed it and within a year they introduced them, showing great responsiveness to our needs."
One key element of their success is their use of BKT Tires. Mikäel Fauchon, SARL James’s farm equipment driver, favors the AGRIMAX RT 855, as it is “specifically designed for soil tillage and transport operations both in the field and on road.” Essential for navigating both the roads and the fields, BKT tires provide the durability and flexibility needed for their varied field operations, and reliable performance that supports SARL James's commitment to efficiency and sustainability. SARL James is focused on building a sustainable future, and BKT Tires play a crucial role in supporting their daily operations, and running of their state-of-the-art equipment fleet. This consists of 17 tractors, 7 mulchers, 8 combine harvesters, plus dozers, pruning tools, and several implements - for a total of about 50 pieces of farming equipment.
The partnership between BKT Tires and SARL James represents a strategic bond, an alignment in values and a commitment to excellence.
“We first began to rely on BKT tires for a small tractor and got great results right away, with surprising durability compared to the average. Later, we tested them on larger tractors, up to more than 400 horsepower, and they have never ever disappointed us” - Julien James, Company Manager
Join us in this episode as we explore SARL James's rich history and ongoing innovation and see how they are shaping the future of agriculture with the help of BKT Tires.