BKT Stories France: The Story of SARL James
In the latest episode of BKT Stories, we traveled to the beautiful regions of Manche, France, to learn about the history and operations of SARL James, an agricultural business that is a shining example of passion, innovation, and generational expertise. This visit provided an insightful look into a company that has prospered over decades of hard work and development.
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SARL James is committed to combining traditional knowledge with modern technology. Julien, along with the generations before him, ensures the company remains at the forefront of agricultural innovation while maintaining the family values that have guided them for years. Julien James reflected on the parallels between BKT Tires and Sarl James, commenting that “BKT is like us: a family business that knows how to listen to the customer's needs and grow with you. When I started working with them, they had no IF tires and that was limiting, but we discussed it and within a year they introduced them, showing great responsiveness to our needs."
The partnership between BKT Tires and SARL James represents a strategic bond, an alignment in values and a commitment to excellence.
“We first began to rely on BKT tires for a small tractor and got great results right away, with surprising durability compared to the average. Later, we tested them on larger tractors, up to more than 400 horsepower, and they have never ever disappointed us” - Julien James, Company Manager
Join us in this episode as we explore SARL James's rich history and ongoing innovation and see how they are shaping the future of agriculture with the help of BKT Tires.